Creative Word :: Freelance Writing Services of Cynthia Edwards

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This is a tiny sampling of my award-winning portfolio. Please contact me to see samples specific to the type of project you are considering. You can read case studies here. 

Shortcuts:

Corporate Brochure * Commercials * Newsletters * Product Brochures * E-mail Marketing * Articles * Speechwriting * Flash * Webs * PR * Editorial * Annual Reports * TV and Video * Interactive * Humor


Corporate Brochure

A corporate brochure has to do more than puff up your capabilities and map your offices. It must get inside your customer's head and speak directly to his or her own vision of success. This brochure positions the consulting firm as a force for enabling its clients to achieve high performance in their own businesses. 

ePartners Corporate Brochure
 (click to read)

Winner, Award of Distinction
Communicator Print Awards 2007

Commercials

Call to see the full reel.

Corporate Newsletters

When you have a complex story to tell customers, your newsletter has to meet the best journalistic standards. The following samples served to position these corporations in the vanguard of thought in their field. 

Touchpoints - the quarterly journal of Targetbase marketing agency. 

This campaign won the Gold Marcom Award.

Wireless Update and other award-winning communications pieces written for Nortel Networks Wireless Solutions. 

The newsletter series won the PCIA Wave Award in competition against Motorola, Ericsson, and all other telecoms. 


Product Brochures and Case Studies

Give your customers and prospects motivations to buy ... using facts supported by persuasive and engaging writing. 

  • Customer Success Story: you've heard of an ASP; well, here's a TSP - Total Service Provider
  • P-LAN: A new type of network brings together whole towns and cities by combining the capabilities of the Internet with the performance and economics of Local Area Networks. 
  • Direct Mail: Pizzacast (Motorola Wireless) 
  • Motorola Mobile Services Guide - a selection of mobile services enticing enough to make any Telecom Provider fill up their cup 

E-Mail Marketing 

The following samples are from a B-2-B corporate campaign for Targetbase. I boosted awareness for Targetbase by sending nuggets of marketing wisdom to the people who could use it most: potential clients. 

Articles

  • Beyond the Wow - IAEM industry magazine. It's one of the cover stories - see pages 7 and 8.
  • Infrastructure as a Service - is it a threat or weapon for IT executives? - Bylined article for BlueLock LLC.
  • On The Road to Recovery - Earthquake. Fire. Hurricane. Blackout. Virus. Terror attack. Any of these natural or manmade events can cause the obliteration of business data. And if that isn’t frightening enough, Sarbanes-Oxley, HIPAA and Securities and Exchange Commission requirements will really scare you. Face it, data needs to be kept alive and accounted for to survive and thrive in the testing conditions of modern-day business.

Speechwriting for Executives

  • Read about my experienced services here

Advertising

  • For samples of ads, brochures, newsletters and e-mails, click on the pictures. To view a quick slide show with more detail, click here. For more, please contact me.  

Recruitment ad campaign for Mirant Energy

Threads of Hope Fundraising Brochure

O'Neal Consulting web site
written and designed by Creative Word

Brochure and web site for Architectural Stone Inc.

Architectural Stone


Flash 

Webs

You can't step twice into the same river, goes the saying. So it is with the web. I have envisioned and written web projects both large and small, but as time goes by they are changed or archived, so providing samples becomes difficult. Here are links to three active sites for which I was responsible: 

And one case study:

Press Releases

Two samples out of many:

Editorial writings 

Annual Reports 

Sterling Software

Sterling Commerce

Printed samples available for review by personal appointment

TV and video

  • I wrote for several Mark's Web World episodes: Drama and Theater, Education, Graphics, Heredity, and Law Enforcement
  • E-mail me if you'd like to see executive presentations or corporate films on video (appointment required)

Interactive media

Humor

 

 

© 2009 Cynthia Edwards | Creative Word