It's 9:00 a.m. - do you know where your brand is?
he passage of time and changing of employees, agencies, and organizational structures can wreak havoc on the consistent use of your company's brand and core messaging.
If you know or suspect that your logo, tag line, marketing collaterals, corporate materials, signage, and stationery are drifting away from original standards, it's time to call in a professional for a communications audit.
Unlike that other kind of audit that no one wants, you can welcome a communications audit with open arms. Working with your marketing and communications team, the expert will review all materials you have in use (or languishing in storage) and draw up a helpful assessment.
Start your audit soon - call now
The audit I provide is part qualitative, offering an informed opinion on how your communications compare to those of your competitors; and part quantitative, answering questions such as:
- are you going to market with consistent messages?
- are product collaterals up to date?
- are your logo and tag line being used correctly across the enterprise?
- is your signage current?
- and much more.
You will receive a detailed report with an evaluation of where your communications stand today and suggestions for creating alignment across all departments. The result is that you can reclaim the power of your brand by rooting out inconsistencies and establishing new policies for more powerful communications.
For a free estimate call Cynthia Edwards at 972-618-0248.
