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 Connect
with me on LinkedIn The pocket guide to Cynthia Edwards,
copywriter and content strategist
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Writes
vividly for all media
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Applies
strategic thinking and planning to business/marketing communications
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30 years
in creative roles with focus on advertising and marketing
communications
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Entrepreneurial self-starter
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Experienced in dozens of verticals, both B2B and B2C
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Global
outlook, with work history in the USA, England and South Africa
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Recipient
of numerous creative and writing awards
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Always
delivers outstanding work on time and in full compliance with the
brief.
Today
Since February 2008 I have been a Senior Copywriter at
Razorfish, the world's hottest digital agency and part of the Publicis
Groupe. In this role I provide copywriting and content strategy for the
global CRM & Insights practice.
I have helped enhance sales and marketing results for
leading brands such as Carnival Cruise Lines, Kraft Foods, Kellogg's
Special K, Microsoft, H&R Block, Burt's Bees, H-E-B, State Farm,
LasikPlus, T. Rowe Price, ADT, and many others.
My current work involves working with Fortune 500 clients, writing content for a
full range of email communications, including targeted promotional
emails, triggered communications, CRM streams, lifecycle messaging, and
e-newsletters for B2C and B2B audiences.
Background
I bring a lifetime of marketing savvy and an
award-winning way with words to the table.
Prior to specializing in digital communications at
Razorfish, I had an international career in advertising with J. Walter
Thompson, Cape Town; The Creative Business, London; and Ogilvy & Mather,
Houston.
I have also managed marketing communications for Nortel, Targetbase and
ePartners.
And for several years I have freelanced under the banner of Creative Word,
serving top clients primarily in the software, technology, telecom, and
energy industries.
Accomplishments
I have won numerous creative awards for my advertising, marketing
communications and editorial writing, and have contributed about 25
articles to Media Post’s
Email Insider.
Recently I taught two classes on Writing for Email for Marketing Profs
University. You can sign up for 1 year access to either program, and
save $200 by using the code Wordsmith when you register:
Education
I hold a BA in Languages from the University of Cape Town, where I
transferred from Mount Holyoke College in Massachusetts. | 
