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Articles by Cynthia Edwards
10 Organizational Lessons from the Ordeal of the Chilean Miners
 Many valuable business lessons can be gleaned from the ordeal of the 33 miners in Chile and the rescue operation that finally freed them. This
award-winning article outlines ten lessons that can be applied within organizations that are in deep trouble.
Celebrating Freedom Day
in South Africa
Op-ed article in the Dallas Morning News.
Media Post's Email Insider
Find all of my Media Post articles at this link.
So You Want to Be the Next Email Star
Email writers who aspire to
excellence can learn a lot from watching "The Next Food Network Star."
Injecting Personality Into Form Language
Is there a better way to get people to sign up for your emails than using a form that looks like it was...
Monday, Jun 21, 2010
More On Globalizing Your Message
In my last article I discussed some of the technical and cultural considerations involved in globalizing and localizing email and other forms of...
Monday, May 17, 2010
Don't Say Hi! And Other Lessons In Global Marketing
I learned a new word today: transcreation. Transcreation is the art of translating and adapting your email and other marketing assets for use...
Monday, Apr 5, 2010
Email Is The Condensed Soup Of Marketing
How much time do people spend reading an email? Not much. They spend a second or two deciding whether to keep or delete...
Monday, Mar 8, 2010
Ways To Increase Conversions From Seniors
Seniors are a rapidly growing segment in our society, and one of great potential value to marketers. According to the US Census Bureau,...
Monday, Nov 9, 2009
Do Your Emails Reflect The Emotions That Define The Holidays?
Here come the holidays -- a great opportunity to try an emotional approach with your emails. At no other time of year...
Monday, Nov 2, 2009
Short Or Long Copy In Newsletters: What's The Smart Choice?
Recently I read a quote from an email expert who flatly stated, "the purpose of email is to get people to click on...
Monday, Aug 10, 2009
If The Jetsons Had Email, What Would It Look Like?
Imagine you are George or Jane Jetson, living in a skypad some time in the far future. There you are, laboriously pressing buttons...
Monday, Jul 13, 2009
140 Characters In Search Of Your Email Content
It's not a Pirandello play -- but Twitter, with its 140-character tweets, could be the latest play for maximizing the impact of your...
Monday, Jun 15, 2009
What Makes Email So Sexy?
Beauty, the proverb tells us, is in the eye of the beholder. As someone who loves the flexibility, variety, potential, and business benefits...
Monday, May 18, 2009
ECRM Practices Of Top Nonprofits: Retailers Can Learn A Lot
If retailers are feeling the pinch these days, imagine how much harder that pinch feels to charities. It can be argued that people...
Monday, Apr 13, 2009
Sense And Sensibility In Email
Amid the millions of marketing emails that are launched every day, it isn't hard to find some lead balloons. Sometimes even top marketers...
Monday, Mar 23, 2009
'25 Random Things' Is No Way To Write A Newsletter
Email newsletters can be a powerful tool for marketers, supporting customer relationships, boosting loyalty, and driving engagement. What a shame, then, to waste...
Monday, Mar 16, 2009
Communicating For Both Sides Of The Brain
Most email marketers have their customers segmented by various categories of behavior and personal characteristics, from age and gender to region and income....
Monday, Sep 29, 2008
Helping A Small Nonprofit To Use Email
There must be thousands of small, local nonprofit organizations that haven't yet embraced the benefits of email. The primary reason is probably a...
Monday, Jun 23, 2008
9 Ways To Love Your Email Subscribers
When customers or supporters subscribe to your email program, they are entering what they trust will be a mutually beneficial relationship. They are...
Monday, Jun 2, 2008
When To Write Long Emails
Long copy has been the stock-in-trade of advertising writers since Gutenberg first made type move. Like top salespeople, writers know that given a...
Sunday, Mar 9, 2008
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